STORYTELLING VALUES
STORYTELLING VALUES
CASE STUDY
Our client recently organized an all-staff event centered around team building. They set aside a specific portion of the event to delve into the company's core values and explore how each employee could effectively integrate these values into their day-to-day tasks and interactions at work.
Client Requirements
Micro Learning Videos: The creation of three micro-learning videos, each lasting under three minutes. These videos were intended to serve as concise and engaging educational tools to convey the company's core values and exemplary instances of outstanding customer service.
Storytelling: Meaningful and impactful stories that effectively highlight the company's core values and showcase instances of exceptional customer service. The content needed to resonate with employees and inspire them to incorporate these values into their daily work.
Complexities
Tight Deadline: The client requested that all three micro-learning videos be completed within a challenging timeframe of just one week. This tight deadline added complexity to the project, requiring efficient planning, content creation, and video production.
Scripting: This meant that in addition to presenting factual information about the company's values and customer service examples, the content had to be presented in a narrative format that would captivate the audience and make the messages memorable.
OUR SOLUTION
Timely Delivery: We understood the urgency of the one-week deadline and allocated our resources accordingly. Our team worked efficiently to ensure that all three micro-learning videos were completed on time, enabling the client to stay on schedule for their all-staff event.
In-Depth Research: We conducted extensive research, which included engaging with the client's team members. By speaking directly with employees, we gathered authentic and compelling stories of exceptional customer service experiences within the organization. These firsthand accounts added credibility and resonance to the content.
Concise Storytelling: Crafting engaging narratives within the limited three-minute timeframe was a priority. Our content development experts distilled the collected stories into concise, impactful scripts that effectively conveyed the essence of the company's core values and exemplified exceptional customer service.
Narrative Excellence: We utilized storytelling techniques that captivated the audience, making the messages memorable and relatable. The narratives were carefully structured to maintain engagement and deliver key takeaways effectively.
Accessibility and Inclusivity: Recognizing the importance of accessibility, we ensured that the micro-learning videos met Section 508 compliance standards, making them accessible to all employees, regardless of their abilities.
Alignment with Company Culture: Our team took great care to ensure that the content authentically represented the client's company culture. The stories and messaging were crafted in a way that resonated with the employees and reinforced the organization's ethos..
The Result
The three micro-learning videos we created were not only delivered on time but also resonated deeply with their employees. The stories of outstanding customer service, expertly distilled into under three minutes each, left a lasting impact on the audience. The videos received overwhelmingly positive feedback, fostering a deeper understanding of the company's core values and inspiring a renewed commitment to these principles among the staff. This successful project underscored our commitment to delivering engaging and effective e-learning solutions tailored to our clients' needs.